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+61 3 5917 2846 {{ EMAIL }} 22-44 Bath Lane, Bendigo VIC 3550, Australia
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About Bonustrellis
We build signage and stands the way we'd want them built for us
Fifteen years on the tools in Bendigo, one thing hasn't changed — we'd rather spend an extra day on the frame than replace a customer's lightbox in three years because someone cut a corner.
Operating since 2009
Workshop and office
22-44 Bath Lane, Bendigo VIC 3550 — the same lane we started on, just a bigger building and a lot more machines.
Visit the workshop
Why we do it
A shop that decided to stop blaming the subcontractors
Bonustrellis grew out of a frustration. Our founder, Callum Ridgeway, spent his early years in Bendigo watching signage jobs get passed between five parties, with no one owning the final result. When a lightbox leaked, the printer blamed the frame, the frame subbie blamed the electrician, and the customer ate the cost.
So we built the opposite. Every piece of metal, every LED module, every panel that carries the Bonustrellis name is cut, welded, wired and finished under one roof. The foreman who signs off on your sign is the same person who cut the first piece of aluminium. When something goes wrong — and on any build, something occasionally does — there's exactly one number to call and one crew to send back.
It's not complicated. Own the whole job or don't take the job.
2009
First sign went out the door
26
People on the workshop floor
1,340
Shopfronts fabricated since 2009
312
Exhibition stands built and bumped in
94%
Clients who reorder or refer us
0
Late bump-ins in the last four years
Our story
Fifteen years, one workshop, a lot of lessons learned the hard way
We've grown carefully — every capability we added was pulled in because subcontracting it cost us quality control. Here's how the shop got where it is now.
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2009
One welder, one brake press, one customer
Callum cut and folded his first set of stainless channel letters for a hardware store in Kennington. That sign is still on the wall, and the same hardware chain still uses us for new stores.
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2012
The first exhibition stand leaves the workshop
A three-by-three shell upgrade for a regional winery at the Bendigo Showgrounds. It was modest, but it taught us the discipline of designing for bump-out as carefully as bump-in.
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2015
LED lighting brought in-house
We stopped farming out the electrical side and built our own LED bench. Module failures on completed jobs dropped by more than half within a year, and our service callouts fell through the floor.
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2018
Powder coating capability added
A third-party finishing shop kept us running two weeks behind on colour matching. We installed our own spray booth and 200°C curing oven, and the schedule tightened immediately.
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2021
National install network established
We built a formal roster of licensed installers in every mainland capital. Since then we've shipped and installed stands and signage in Sydney, Brisbane, Perth, Adelaide and Hobart.
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2024
Modular extrusion goes into production
Our own aluminium profile system launched, letting exhibition clients change wall heights on site and reuse frames across different booth sizes. Clients typically save around forty percent on the second outing.
Our values
Four rules that get sharper every year we're in business
These aren't painted on a wall and forgotten. They're the filter we run every quote, every material choice and every awkward conversation through.
Show the cost, not hide it
Every quote lists what we're charging for, including freight and venue pass-through fees. If we're taking a shortcut to save money, you'll see it on the line item.
Own the whole build
We don't sub the difficult parts. If it carries our logo it left our workshop, was welded by our people and passed our bench test. No third-party roulette.
Answer the phone after install
We don't disappear once the invoice is paid. If a module dies in month eight we book a service visit and swap it. The crew that built it comes back.
Build it to be reused
Stands get built to come back; signage gets built to last. Waste offcuts are recovered where possible and stands are refurbished between shows rather than rebuilt from scratch.
The people
The team behind every welded frame and wired panel
We're a small crew by design. Every person you deal with has a name, a trade and a reason to care about whether your job comes back for warranty work.
Callum Ridgeway
Founder and Managing Director
Started the shop with one brake press. Still walks the floor every morning and still signs off on every final inspection before a job goes out.
Hana Lomax
Workshop Foreman
Fourteen years welding aluminium and stainless. Runs the MIG bay and does the final fit check on every letter return and frame joint before it goes to finishing.
Tobias Vensel
Lead Draftsman
Turns site photos and brand guides into construction drawings. If a design would be awkward to build or a nightmare to bump out, Tobias is the one who spots it.
Renata Silva
Install Coordinator
Runs the national installer roster, the freight schedule and the venue paperwork. If your sign arrives on install day, that's Renata's spreadsheet working its magic.
Philosophy on materials
We ask suppliers questions our competitors don't bother asking
Before anything goes on a Bonustrellis build, we know the answers to three things: what temperature the junction runs at, what UV rating the acrylic carries, and what the manufacturer's actual failure rate is in hot climates. If a supplier can't answer those questions, we don't buy from them.
This sounds obvious but it's not how a lot of the Australian signage industry operates. We regularly pull apart competitor builds and find cheap extruded acrylic, modules running on constant-voltage drivers and no condensation breather anywhere in the box. Those signs are being sold for a reason — the margin is fatter and the failure shows up after the warranty has quietly expired.
- Cast acrylic only, never extruded on illuminated faces
- Constant-current LED drivers on every lit build
- Breather membrane and continuous gasket as standard
- Four-hour burn-in test before the enclosure closes
Portfolio
A cross-section of the work going out of Bath Lane
Signage and stands we've put into the world over the last few years. Half of them started as a phone photo and a rough sketch on a docket.
Double-sided bakery lightbox, backlit halo on the return.
Stainless channel letters on a rendered Ballarat pharmacy fascia.
Powder-coated monument sign with interchangeable tenant panels.
Six-by-three modular stand at Fine Food Australia.
Double-deck rig for an industrial pump manufacturer.
Custom joinery bar counter with integrated strip lighting.
Workshop capability
Book a workshop walkthrough
A plant list you can inspect on any visit
We don't hide behind subcontractors. Everything you see on the shop floor is ours, and any customer is welcome to walk through and see their job in progress. It's the shortest sales pitch in the industry, because it isn't a pitch — it's a workshop.
- 3-axis CNC router for acrylic and composite
- Guillotine and 200-tonne press brake
- MIG welding bay for aluminium and steel
- Powder coat booth and 200°C curing oven
- LED bench with four-hour burn-in rig
- Bump-in staging area and flight-case store
Recognition and accreditations
- Member of the Australian Sign and Graphics Association
- Licensed electrical contractors for all lit signage
- Working at heights and rigging accredited crew
- Public liability cover of $20 million
- WorkCover-registered Victorian employer
Compliance you can rely on
Every illuminated build is issued with a Certificate of Electrical Safety on install day. Rigging plans for exhibition stands are signed off by an engineer where the venue requires it.
Read legal and GDPR info
Client feedback
What it's like working with us, in our clients' words
Pulled straight from reviews and repeat work conversations. No editing for tone.
We've ordered three sign sets through Bonustrellis across two locations. The second and third jobs took half the time of the first because they already had our brand guide and site notes on file. That kind of memory is worth a lot.
Priya Nandakumar
Director, Northline Pharmacy Group
The foreman called me the day before install to warn about scaffolding over a neighbouring shop window, and adjusted the schedule so it wouldn't get blocked. No drama. That's the whole experience in one phone call.
Marlene Feeney
Owner, Feeney's Bakehouse, Bendigo
They designed our stand so it goes back together in the same numbered crates every show. Three shows on the same frame and the joinery still looks new. We'll never buy a one-off booth again.
Craig Fullerton
Marketing Manager, Crofton Industrial
From the blog
Notes from the workshop floor
Practical writing about fabrication, materials and trade show logistics, all drawn from jobs that have actually run through our building.
Why Australian Sun Kills Cheap LED Signage (And How We Build Around It)
Heat, UV and condensation wreck budget LED signage fast. Here's what we do differently in the workshop to make lightboxes last a decade Down Under.
Read the article
Five Bump-In Mistakes We See Exhibitors Make Over and Over
After twelve years of bumping stands in across Australia, these are the mistakes we watch exhibitors make at every trade show — and the fixes that save the day.
Read the article
What's next
Where Bonustrellis is heading over the next three years
We're not chasing scale for its own sake. The plan is to deepen what we're already good at — bigger CNC capacity for composite work, a second spray booth to shorten colour-matching queues, and more regional installer partnerships so we can cover places like Cairns and Darwin without inflating freight costs.
What we won't do is add a service line we can't personally run. If a new capability can't be built and quality-controlled inside our workshop or by someone we've worked with for years, it isn't going to happen. That's the promise behind every quote we've issued and every sign we've shipped since 2009.
Second spray booth — 2026
Extra CNC cell — 2026
Northern installer network — 2027
Let's talk
Bring us the sign that went wrong or the stand that needs a rebuild
Half of our new business comes from fixing what someone else did cheaply. Send a photo or call the workshop and we'll tell you straight whether it's worth repairing or worth starting fresh.